Why do startups fail?

Make a birthday present chief bablorubu!.
---------------------------------.

The club started talking about why has not turned CmsTD. So it was not supposed to happen. At one point there was a gap between reality and it all went wrong. But I warned. But in order.

1) The existence of a niche. Assessment of purchasing power.

Is there potential consumers of your services? .

The target audience of Satellite-X. - Webmaster -oriented earnings on satellites. They need a system that on one hand will allow the sites to do quickly, on the other to avoid problems implementing the code of affiliate programs.
Target Audience CmsTD. - The same. But the system was to allow the sites do not dozens, but hundreds of. One hundred sites - it is only 400 bucks domains. T. e. threshold of the audience immediately assumed that this system will be in units of a maximum of ten users. However, Leonid assess the extent of the spread of thousands of users. I expressed doubts about this assumption, but got an answer that will solve all ads.

2) Principle of Microsoft or better than bad, but before the good, but later.

Guess the user wishes to be extremely difficult until the moment when the product does not appear in his hands. To do this, large companies are hired beta testers. But they can not decide the outcome of the case. This test can only be handed to those who gave money for the system and wants to quickly recapture masksimalno.

Repeated delays release can easily kill the very desire to work with the product and have to re- conquer the audience (see. n. 4 ). Therefore, the product is better to throw on the market at any level of preparedness and bring it already with real users, warming their bonuses and good tech support. There are, of course, the difference between moist and wet. Here you will face will help to determine the required functionality of the product. If the product is already carrying out, even worse,. in full. upcoming features - you can print it on the market. Bugs can be fixed a in working order.

version 1. 0 Satellite-X, to put it mildly, was working only in a very limited version of the server's configuration, and the hands of the owner. But already during the first two weeks out additional versions. A version 1. 3. 4 has been a battle and is still used on hundreds of sites. However, even a. 0 and allowed to do a site and put in two clicks link to affiliate programs.
CmsTD came very late and had very limited functionality, not allowing to fully implement the declared cycle: creation, placement and sale of. To create the same sites just for the sake of creation - it was interesting. So my personal interest waned in the first entry in the system. I could put up with awkward user interface creation, editing failure, but not with the fact that I get at the output of the defective product.

3) The Captain of non-obviousness. Monitoring the situation.

The product should be clear of your target audience. I always try to stop the programmers who create magical products. When you press the button, and the output magic. This is going when it comes to simple products, such as measuring - it is clear that the twitches ksml or parsed html and you see puzomerku or volume index. But when you press a button, and the result should be something that is not known how to climb on your server, your domain registration interface in your account at Sapa - is frightening. When the owner can not exercise control over the situation, he can not safely use the product. It is unlikely that you will want to buy a pulley to the car, at work which will need to give access codes to his car so he could haul himself up to you anywhere in the city. It is convenient, but it is not obvious.

Satellite-X could have the first phase of a Zend, many offered me to do it. However, I deliberately went to press that the main value of this product is not in the set of lines of code in the correct sequence. I wanted to show that the system does not have bindings, pings, and other protective mutaty, which will be annoying. Yes, it has had a broad distribution of illegally. But on the other hand, it was one of the strongest motivating factors for purchase of the product.
CmsTD midst of developing a system suddenly became a single server - there was a refusal to deploy to the server buyer. In addition, it was necessary to introduce a lot of personal passwords. Few people want to do it on another server.

Once you lose control of the situation, once you start to feel insecure, and burns with desire to regain control or to refuse to work with such a system.

4) In front of the locomotive.

PR is required for any product at an early stage of design. But any PR yet to be figured out and have peaks and the line of growth. If you heat the interest in the product - do it gradually. So that the peak was at the opening.

The upsurge of interest in the Satellite-X was in the summer, when it came out rather ups, there was a series of courses for newbies, there was a dealer program. To be honest, I did not plan anything. I just added a little wood stove in the. The apotheosis was the opening of the club and is a product made ​​somersault - coup and went into another phase - it. began to push himself. Avtoblog appeared without PR - too quickly it was done.
PR for CmsTD began when she was just an idea and TK. And not just PR - it was a real shot at the areas. By advertising were connected to forums and blogs, in a short time purchased by the dealer program domains. Community has adopted a system of sufficient heat. But at the time of the campaign system itself is anything but entry into the community could not offer. Another mistake was to raise money. I often offered money for the development. But I never took. When there is nothing to sell - it is difficult to estimate the amount of investment needed. When run out of investment - and the ads disappeared, and after it disappeared. interest. to the project.

PR ahead of time can do a disservice to your product.

5) Team. Revaluation of its features.

Significant role in advancing the project team has staff working on it. Of course, everything can be done and a single. But he must either be unikomom, or have the necessary range of knowledge to replace all the relevant professionals. But the larger the scale, the greater the need of these professionals.

All successful large projects, where he took part, I have included at least the second person. If only because I 'm the hand after the interfaces are often not fixed minor bugs, are not accurate in the programming and layout. For me the best, if the back is an administrator collects for me, and snot is tudushnik. I have a friend, ' expert ' on start-ups - all he did was collapsed. It just starts furiously and charismatic, but routine - not the horse. A result of the vast debts and reputation cheater, although we have to admit, if he has money, he pays no questions asked and the compensation.

Leonid has assumed increased obligations in areas unknown to him. He was constantly deceived programmers, he put it mildly, not timely included advertising. Ill he came to the set of beta testers. The solid tailings in each area of ​​work, except, perhaps, the interface. However, he was too austere to make a definite opinion about it.

So, summing up.

We have an incorrect assessment of the audience, a late entry, late advertising and too little functional indoor and unobvious product, however, requires full disclosure by. In all of this idea is good and tasty that it does not say.

Most startups have turned off at n. 1) and n. 5 ). Indeed, from the feel that the theme laid out in the Council of Europe and went to the sale. Come on, let not go. I've not bought today SEMonitor. Just because they have for so many years there was no direct reference to the sale. A night to wait a letter I do not want. If the owners of SEM I read - correct the situation! .

Many projects are broken on the problem of excessive protection of the product, making it too hard and difficult to use. If the desktop software is still possible to get accustomed, and to choose the right system configuration for at least one computer, a Web software will certainly faced with a variety of settings on the servers. Even now, a year later, we get a lot of messages there or is there some kind of code does not work, although 95% of the minimum is solved or corrected address to hosters.

I know and those who for years wrote a super- duper - megaprodukt. Type has not yet achieved perfection not let the market. During this time, people are so detached from reality that turns crimson spotted a bike that no one except the owner of no interest. Of course you can, when he received a bicycle, to announce his art-house product is not for everyone, painted in black and white stripes and sell at seven thousand. rub. , Thus emphasizing its nedlyavsekost. But this is not a plan, and the anti-crisis solution.

I would like to conclude by saying Yandex, a bit of paraphrasing:. make products for people and the last to reach for your own. Not for sale, not to achieve megatseli, not for self-realization - namely, people.

-----------.

The euro exchange rate for today. - Relevant information on one of the projects EMI.

---------------------------------.
Sign up. to update the blog with one click!. Read on Twitter!. ::. Advertising blog.