Improving the protection of copyright in the services Google

Marina Zhunich, director of the interaction with public authorities.

Online today - is more than a trillion unique URL and more than 35 hours of video, spread on YouTube in a minute! . reflect. ,. laugh. ,. learn new. iTunes, NetFlix, YouTube - Ten years ago we could not imagine these services, but today they allow us to find that content and give its producers an opportunity to share their creativity with the world and make it.

But, unfortunately, except for the creators of original and creative content on the Internet, and there are those who use the World Wide Web to disseminate content which violates the rights of third parties. With the growing size and importance of the Internet increases the number of such offenses. We pay great attention to such cases and take action to remove from our services, content that violates the rights of third parties. In addition, the development of the Internet and, consequently, increasing requests to remove content, we are constantly working on mechanisms that can effectively deal with this problem.

So today we announce the improvement of methods of protection of intellectual property services Google.

We are currently working to create tools to facilitate the application process owners in the form. DMCA. And start with a service Blogger and Google Search. For those owners who will take responsibility for the use of these tools, we will reduce the response time to requests for well-formed up to 24 hours or less. In addition, we improve the procedure of the counter- notice to those who believe that its content was removed illegally. We also make available database queries to delete the content.

We will remove terms that are closely associated with the online piracy of the tips that appear in the. autocomplete. Of course, it's hard to tell for sure which keywords are looking for unlicensed content, but we will make every effort to prevent autocomplete in terms that are most often used for this purpose.

We improve the procedure of checking piracy websites that hosts ads on the AdSense program. We have always prohibited the use of our AdSense program on web sites that provide illegal content. Based on our current disposal practices, we will work with copyright holders to identify and, where appropriate, to remove offenders from the copyright AdSense affiliate program.

We will work hard to make authorized preview content more accessible to search results. Many users want to find exactly legal content, so that we will work to ensure that such content easier to index and find.

The proposed changes, which we intend to introduce in the next few months, are introduced in addition to our existing technologies: the procedures to respond to a request for removing content that violates the rights of third parties, Web search and YouTube and identification technology audio and video. Content ID. That allows the holder to manage their content on YouTube.

Rights holders participating in the program, Content ID, give us a sample of its content, and before allowing any user uploaded video to be published on YouTube, we compare it with this model. If sample and match the downloaded file, the owner is able to block, track or monetize the downloaded movie.

To date, on the platform with the help of the program YouTube Content ID holders have the rights to more than 100 million video clips; Database Content ID is about 4 million specimens, which, in turn, is 300 000 hours of material. We work with almost all the leading producers of content, including 18 Russian companies, including, Russia Today, Tvigle, X Media, MUZ, Soyuz Records, Radio Taxi, RenTV and m. Dr..

In particular, the representative of Russia Today Cyril Karnovich Thus says about this program: ... to. We believe that this technology effectively protects us as the owner of intellectual property and, simultaneously, gives us a tangible material benefit ...

During the last quarter of this year, requests for monetization of content by owners increased by 200%. At the same Content ID provides more than a third of all monetiziruemyh video on YouTube in a week.

Developing Content ID and other similar technologies, we hope to contribute to solving the complex issue - the effective management of content and performance requirements of copyright in a rapidly changing world of high technology.

As we emphasized in the joint. treatment of Internet companies. The development of such technologies is impossible without legislative delineation of responsibilities of Internet companies for user-generated content similar to how it was done in the U.S. (Digital Millenium Copyright Act) and the European Union (E-commerce Directive).

In Russia, Google supports a legislative solution to the question of copyright protection on the Internet, which would take into account the realities of technology development and would preserve the balance between the interests of right holders, users and service providers.

We have already invested tens of millions of dollars in the Content ID technology and will develop these mechanisms continue to provide the owners an even more sophisticated means of protecting their rights and simultaneously support new forms of creative expression on the Internet.