The system of contextual advertising ' Runner ' investigated the activity of users on the contact ads online stores.
The object of the study were clicks on the ads online mobile phone dealers in November of last year. The choice of the segment due to the large number of online stores on this subject among the advertisers ' Runner '.
According to the study, six months ago, more than half the clicks came from Moscow's Internet users, and now their share (together with the region ) does not exceed 43%, while the number of clicks increased by almost 2 times.
Among potential buyers there are more residents of the Russian regions. Become more active as citizens of Ukraine (the Ukrainian share of clicks doubled - up to 11.68% ), but this is largely due to the increasing number of advertisers in the country.
Interestingly we had a look at the distribution of clicks among male and female audiences. It was found that among the marked-up to the audience demographics men 2 times more active on the ads go online shopping.
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